ne of the San Diego Comic Con’s biggest attractions in 2011, Business Review Canada got exclusive insight into why Zachary Levi from NBC’s Chuck not only promotes nerd culture with his clothing line The Nerd Machine, but also gives back to fans with his hosting of Nerd HQ.

Known for his leading roles in Chuck, Tangled, and Less Than Perfect, Zachary Levi is an up and coming actor on the Hollywood scene. Faithfully attending Comic-Con over the past couple of years, it has become clear that Levi not only portrays a nerdy character on NBC’s Chuck, but is also pretty nerdy himself. Because of this, Zachary Levi has become one of the main representatives of nerd culture.

Described as a down-to-earth celebrity, Zachary Levi started his own company in 2010. Representing his own personality and the comradery of nerds in general, Levi’s company, The Nerd Machine, produces a geek-esque clothing line that features shirts with Transformer-style robots and simple text such as “Nerd.”

“At The Nerd Machine, we’re a little company, we launched last year–a year ago with just the one Nerd shirt and had the first Nerd Party. It was a lot of fun; we just danced the night away. We had a lot of good resonance with the one shirt, people would see me wearing it and we’d hand some out to fans—people really liked it. I was like, maybe we have a deal here, maybe something that could work,” said Zachary Levi to Business Review Canada. [READ THE REST HERE]

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