Posted by Hayley in Jul 25,2014 with No Comments
SSN: Why did you decide to start Nerd HQ during the week of Comic-Con?
Levi: Comic-Con is a pretty massive gathering so we thought that was a good place to activate the brand. It came to us that doing an offsite activity was going to give us the most bang for our buck. And what started as brainstorming a single day of some signings culminated in four days and three nights of activities.
SSN: What did you want to bring to the fans that attend?
Levi: A lot of those people can’t go to E3 and CES because they’re for professionals. I really wanted to bring [those] flavors to Comic-Con and put it all in a one stop shop and allow fans free access to check things out and have some celebrity interactions to raise money for charity. I wanted attendees to have this little bastion where they could say, ‘Oh wow, I’m going to take a breath…and then party my ass off at the end of the night.’ That’s what we shoot for. [Read the full interview]
Posted by Hayley in Jul 24,2014 with No Comments
Video Credit: Chuck & Sarah Media
We barely got off the plane before we were whisked away to our first interview, “Chuck” star and The Nerd Machine founder Zachary Levi invited ET Canada to a sneak peek at this year’s Nerd HQ and opened up about why he’s all smiles about raising money for Operation Smile.
With Comic-Con 2014 gearing up in a big way, Levi (a seasoned Con goer) gave Rick some advice for what he can expect for his first go. “Oh dude, you’re getting a major cherry pop this weekend,” Levi says adding a couple of important tips for any fanboy. “Hydrate, that’s very important. Stretch, that’s also important. There’s so much stimuli that goes on downtown during this weekend and people popping up at restaurants and bars and half of a baseball stadium…”
Speaking of taking over half of a baseball stadium, this year, Levi’s nerd baby, The Nerd Machine, is taking over Petco Park for the second year to bring together nerds and geeks alike, Nerd HQ.
“Here at Nerd HQ our mantra from the beginning was we just wanted to compliment the programming that’s already going on at the convention and elsewhere, it’s so amazing and we do our own version, a little smaller, more interactive version of a lot of things,” he explained. [Read the rest here]
Posted by Hayley in Jul 23,2014 with No Comments
Posted by Hayley in Jul 18,2014 with No Comments
CBS Films ends the week acquiring Man Up, a comedy that has Zac Levi attached to star and Hall Pass scribes Chris Pappas and Kevin Barnett writing. The log line: after a video of a disastrous and embarrassing bachelor party goes viral, four metro-sexual guys decide to go to survival camp and learn how to man up. Pic’s based on an idea by Levi.
Nicky Weinstock is producing with Levi. Invention Films’ Whitney Thomas will be exec producer. Levi recently starred in Alvin And The Chipmunks: The Squeakwel, lent his voice to Tangled, and was seen in Thor: The Dark World. CAA and Peter Principato rep Levi, Pappas and Barnett are at CAA with Jeff Okin at Anonymous. [SOURCE]